SEM / PPC Specialist
Median salary, education path, job outlook, and related careers — based on U.S. labor data.
Median salary
$62,000/yr
Typical range
$46,000 – $82,000
Education
Bachelor's degree
Time to entry
About 4 years
What a SEM / PPC Specialist does
Manages paid search and pay-per-click advertising campaigns on platforms like Google Ads and Microsoft Ads to maximize ROI.
Education & path
The typical entry point is a bachelor's degree. About 4 years.
Estimated cost of that path: ~$40,000. Estimated payback: ~3 years. Estimates only — actual cost varies widely by school and financial aid; payback assumes ~20% of income applied.
Related careers
- Content Marketing Manager — $72,000/yr
- Conversion Rate Optimization Specialist — $72,000/yr
- Demand Generation Manager — $98,000/yr
- Digital Marketing Manager — $82,000/yr
- Email Marketing Specialist — $58,000/yr
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